Build your business with clarity & purpose.
From idea to brand. From brand to business.
You have an idea, a passion, or a skill you’d love to turn into your own business. But where do you start?
Building a business involves much more than having a great idea. You need a clear direction, a strong brand, an online presence and a strategy to reach the right people.
That’s where I come in.
I’m Annalisa, an independent Marketing & Brand Strategist. I help freelancers, solopreneurs and small businesses turn their ideas into meaningful, well-positioned and professionally established businesses.
Combining over 10 years of experience in marketing, communications and digital strategy, I bring together strategic thinking and hands-on execution to help you build something that truly represents you.
Personalised, practical guidance from foundations to growth.
Whether you’re starting from scratch or ready to take your existing business to the next level, I offer practical and personalised support.
Turn your idea into a business.
Starting as a freelancer or solopreneur can feel overwhelming. I'll help you bring structure to your ideas and build the foundations of your business.
- ✦Clarifying your business idea and positioning
- ✦Defining your target audience and value proposition
- ✦Structuring your services and offers
- ✦Developing your brand foundations
- ✦Planning your launch and online presence
Create a brand that feels like you.
Your brand is more than a logo. It's how you communicate who you are, what you offer and why people should choose you. I'll help you create a consistent and recognisable brand identity.
- ✦Brand strategy and positioning
- ✦Brand identity and visual direction
- ✦Brand messaging and tone of voice
- ✦Website strategy, design and development
- ✦Website copywriting and content structure
Make your business visible and reach the right people.
Once your foundations are in place, it's time to get your business out there. I help you develop a marketing approach that makes sense for your goals, your audience and your resources.
- ✦Digital marketing strategy
- ✦Content strategy and copywriting
- ✦Email marketing and newsletters
- ✦CRM and marketing automation
- ✦Customer acquisition and lead generation
- ✦Marketing communications and campaign management
Strategy meets creativity. Ideas meet execution.
I believe building a business shouldn’t mean figuring everything out on your own. My approach combines three essential pillars:
Clarity
Understanding your vision, defining your goals and creating a strategy that makes sense.
Creativity
Translating your ideas into a brand, a website and communication that feel authentic to you.
Execution
Turning plans into tangible results, working alongside you to bring your business to life.
I don’t just give you a strategy and leave you to figure out the rest. Depending on your needs, I can guide you through the process or take care of the practical implementation with you.
Hi, I’m Annalisa.
I’m an Italian marketing professional based in Berlin, with over 10 years of experience in marketing, communications and digital strategy.
Throughout my career, I’ve worked with international companies, developing marketing strategies, launching digital products, building brands and managing projects across different markets and teams.
Today, I bring all that experience into my independent work, helping people build businesses of their own.
I particularly enjoy working with people who have a vision, a passion or a skill they want to turn into something meaningful — but need a little guidance, structure and expertise to make it happen.
Beyond marketing, I’m also a certified Breathwork Facilitator, exploring the connection between the way we work, the way we live and how we connect with ourselves.
Because building something meaningful starts with knowing what matters to you.
Ready to bring your idea to life?
Whether you’re starting your freelance journey, building your brand or looking for a fresh direction for your business, let’s talk.
Tell me what you’re working on, where you feel stuck and what you’d love to create. We’ll figure out the next steps together.